With the developments of social networking sites like Facebook, Twitter and YouTube, the world has become an even smaller place. These sites offer people an opportunity to experience others in a more personal way than ever before.
People feel a connection with others when they join and post content. Last night I was on a webinar, which I believe is the new classroom for those embracing technology, and the hosts mentioned that Facebook is now at 355 million subscribers! And it’s growing at a rate of 350 thousand people per day. What’s the fastest age group joining this site . . . 50+ years old. I can’t tell you how many people have come up to me and said that their parents and grandparents have jumped on the bandwagon. It’s an amazing phenomenon.
Twitter has also taken fire and is estimated to be at 50 million users by Christmas. Even celebrities are spending time on this site. Fans are on the edge of their seats, waiting for their celebs to enter a short tweet, sometimes just alerting others as to what they had for lunch.
YouTube rounds out this trifecta of social sites. Currently, there are over 750 million videos on that site, and your video could be next! It’s ease of use allows even the average joe to become a film maker.
With all of this action, it’s no wonder that in a time where newspapers are going broke and shutting down, internet advertising is up 300%! Ages 18-34, which is the target market for most products and services in this country, is the fastest growing population to join these sites, with that group spending 40% of its free time on social media.
- DLF
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